SECTOR REPORT
Discover the trends in the printing and visual communication sector
C!Print Madrid, in collaboration with FESPA Spain, recently conducted a survey on the state of the visual communication sector in the Iberian Peninsula, with the aim of determining purchasing habits and investment forecasts among printing, pre-printing and post-printing professionals.
This study reveals valuable trends worth remembering, not only regarding the current state of companies specializing in large and medium-format visual communication solutions, but also regarding their forecasts. It also analyzes the most important factors contributing to a company's success, which, in the case of those surveyed, primarily focus on optimal customer relations, innovation, and company organization. The data collected in this survey also reveals that the first quarter is the preferred time to plan a company's most important actions: both purchases and sales. And that the busiest period for companies is mostly in the second quarter of the year.
Furthermore, this survey reveals that the average annual revenue growth forecast is 13%. This is very positive for the sector, whose companies predict strong growth in the short and medium term, given the various challenges facing their businesses.