Epson and its store of the future at C!Print 2018. What will they surprise us with this year?
2018Visual CommunicationDigital printingPersonalisation
From the reproduction of store signage and image to the printing of textile designs, Epson shows at C!Print that commercial innovation comes through printing and the projection of light and color.
The fifth edition of the C!Print Show will take place in Madrid on September 25, 26, and 27. This trade fair brings together all stakeholders in the visual communication and creative industries. Epson will be present once again this year, with a booth replicating a real store, allowing it to showcase the applications and opportunities that innovation in all aspects of digital imaging offers to the retail world .
The design of the image of a store
It's a fundamental element for retail stores, as it's key to attracting traffic and also to improving store presence times and highlighting key products. Therefore, at the Epson stand-in-store , you'll experience firsthand the potential of digital imaging as an attraction factor , not to mention the tools that Epson printing provides to optimize store operations from a logistical perspective.
Thus, Epson will demonstrate its ability to create brand value through printing with the SureColor SC-S series . Using Epson 's large-format printing technology and water-based inks , this allows for the creation of both signage and simple as the printing of more sophisticated high-end decoration products on a wide variety of supports: vinyl, wallpapers, decorative elements, etc.
During your visit to the stand, you can also experience the printing capabilities of Epson equipment on textile media; the company will have a display of mannequins dressed in fabrics printed with Epson's sublimation technology . The SureColor SC-F range is capable of giving shape and color to a wide range of garments and accessories: dresses, hair clips, footwear, accessories, decorative elements, and traffic helmets; all with the low environmental impact that characterizes the company's devices.
In addition, Epson will also showcase the dramatic effects of its video projection equipment , an ideal technological partner for enhancing products with video mapping techniques . With a wide range of laser projectors and innovative solutions such as the new LightSense range, brighter, more intense, and creative images can be achieved to highlight strategic points in a store—such as shop windows, specific products, or distinct areas—or achieve more innovative projections such as discontinuous or video mapping formats.
Likewise, the in-store experience is rounded off by the logistics management of ticketing , labeling, warehousing, and packaging , also present at the Epson stand . From intelligent point-of-sale management using ticket printers to advanced label scanning and printing applications for stock control (which will be displayed in a reproduction of an in-store warehouse), Epson will be showcasing all its innovations applied to visual communication at C!Print.