Monday, September 1, 2025
Laser marking on ceramics: how Towerslide revolutionizes productivity in the promotional industry
2025Digital printingInnovationPersonalisationnew
Laser innovation to respond to new demands
Discover through Lasit, an exhibitor at the next edition of C!Print Madrid, from January 13 to 15, 2026, how the promotional products market increasingly demands high-quality customization and high production volumes. In ceramics, mugs represent more than 40% of the business, requiring technological solutions capable of combining aesthetics, speed, and durability.
Traditional techniques, such as screen printing or pad printing, have clear limitations: long setup times, downtime for cleaning, and consumables costs that hinder profitability. Laser marking solves these problems by offering flexibility, precision, and much higher production speeds.
Towerslide multiplies productivity
A leading player in the promotional industry implemented Towerslide with an ambitious goal: to increase productivity fivefold without sacrificing quality. The dual-laser configuration engraves four glasses per cycle, while the time-masked loading system eliminates downtime. The software manages the work sequence and reduces operator intervention by 80%.
The result: from 50 cups/hour with traditional processes to more than 240 cups/hour, maintaining constant quality and zero waste.
The result: from 50 cups/hour with traditional processes to more than 240 cups/hour, maintaining constant quality and zero waste.
Masked time laser marking
The Towerslide linear system allows for parallel work: while some parts are marked, others are loaded or unloaded. The steel construction ensures dimensional stability even in intensive production, and compatibility with Towermark standards facilitates integration into existing lines.
Competitive advantages
Compared to rotary systems, which are effective only in large, homogeneous batches, Towerslide maintains high efficiency in varied productions. Batch changeovers are completed in less than 3 minutes (compared to the usual 15–30 minutes), a decisive advantage in the promotional sector. Consistent dimensional accuracy eliminates waste and ensures repeatability in large volumes.
Scalability and future
Available in a standard or dual-foil version, Towerslide adapts to a variety of production needs. Its customizable templates allow you to work not only with mugs but also with pens, keychains, and a variety of promotional materials, maximizing your investment.
The evolution of laser marking aims to integrate machine vision and adaptive parameters, which will enhance productivity and quality control .
The evolution of laser marking aims to integrate machine vision and adaptive parameters, which will enhance productivity and quality control .
All of LASIT's technology will be present at C!Print Madrid 2026.