The large format revolution: beyond printing

2025Visual CommunicationDigital printingInnovationRetail and POSOnline printing servicesSustainabilitynew

How technological innovation redefines large-format production and opens up new possibilities for visual communication

The tenth edition of C!Print Madrid is just around the corner. From January 13 to 15, 2026, you'll see firsthand how large-format is experiencing a major breakthrough. It's no longer just about printing banners and posters; today, we're talking about creating immersive experiences , transforming spaces, and offering sustainable solutions that connect with new audiences.

Large format is no longer just about visual communication; its applications are increasingly broad, such as in retail: murals, illuminated displays, and graphics that transform stores into sensory experiences. Also in interior design: custom wallpapers, backlit panels, and finishes on glass or wood. And of course, for events and outdoors: giant banners, vinyl for facades, or durable and sustainable urban signage.

Technological innovation as a driver of growth…

Today, the ability to innovate in the creation of these cutting-edge technological devices is driving change. Hybrid equipment capable of printing on rigid and flexible materials, UV LED inks that reduce energy consumption, and automated cutting and finishing solutions make it possible to produce faster, with higher quality and less environmental impact.

But the real revolution lies in the added value it brings to the business. Large-format printing becomes a strategic tool: it allows professionals to differentiate themselves, expand their service offerings, and respond to a growing demand for unique projects that combine creativity, functionality, and sustainability.

…and sustainability at the heart of innovation

Sustainability has become a fundamental pillar in the development of large-format technologies. Manufacturers not only seek to increase productivity and print quality, but also to reduce the environmental impact of their solutions. This translates into the use of more environmentally friendly inks (water-based, UV-LED, or with low-emission certifications), recyclable materials, and PVC-free substrates, as well as equipment with lower energy consumption and optimized waste management systems. This focus responds both to the demands of end customers, who are increasingly sensitive to the environmental impact of their visual communication projects, and to international regulations that drive a more responsible graphic industry aligned with the Sustainable Development Goals.

Some of the exhibitors you'll see from January 13th to 15th at IFEMA at C!Print Madrid are leaders in the manufacturing or distribution of specialized large-format printing machinery, including: